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The Cipher Competitive Strategy Blog

I’m a Marketer and I Don’t Want Your Email

This article was originally posted as a guest post on Read More

Competitive Intelligence Gains Traction in the Auto Care Industry

For decades some of the largest companies in highly competitive industries have relied on competitive intelligence ... Read More

The 5 Biggest Takeaways from Our Competitive Intelligence State of Play Report

We partnered with James Madison University to analyze the current trends in ... Read More

Market Trend Monitoring: How to Avoid Competitor Surprises

The ability for a company to stand the test of time relies on their agility. Large cultural and technological changes are occurring faster now than ever before in history. Developers alter the ... Read More

3 CI Techniques & Tactics to Outmaneuver Your Competitors in 2019

When a ship leaves port, there needs to be a destination mapped out, a voyage plan in place and contingencies to handle unforeseen obstacles along the way. As your company prepares to embark on a ... Read More

Mastering Market Disruptions: What You Need to Know

This week, Sears filed for bankruptcy. After ... Read More

How to Develop an Agile Strategy to Match an Accelerated Industry

In every industry, it is necessary to create an agile strategy to the changing current of market trends, warnings and indicators. However, in certain industries, the pace of change is much ... Read More

How To Use Primary Resources for Competitor Research

In the world of competitive intelligence, nothing cuts straight to the source quite like primary competitor research. By gathering information directly from individuals in the know, such as ... Read More

Stay Ahead of the Pack by using Dynamic Strategic Planning

A ship at sea needs to be well maintained and ready for action. If the ship's internal radar picks up on an incoming threat, the crew needs to be able to spring into action to deliver the ship to ... Read More

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