"Invaluable research that helped inform our marketing strategy."
We sought Cipher’s expert services in our efforts to gain insight into the competitive market of wellness and health management platforms and Cipher went above and beyond our expectations to understand the nuances of our industry. The Cipher team was easy to work with and conducted invaluable research that yielded multi-dimensional reports on competitive pricing models and capabilities to help inform our marketing strategy.
"Rethinking launch strategy."
The fact that an unexpected concept performed so strongly made us rethink our launch strategy and reorder the priority of our concept development.