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The Cipher Competitive Strategy Blog

Quick Guide to Strategic Planning for Life Sciences

From pharmaceuticals to medical devices, life sciences is a complex and highly competitive industry. With increasing disruption and rapid evolution of the industry, strategic planning for life ... Read More

The Missing Link of Marketing Automation

We rely on technology to accomplish important tasks in our businesses. As the range of what technology is capable of expands, the possibilities can seem boundless. However, there are limits for ... Read More

Life Sciences Insights: Partnering with Technology to Deliver Insights

By 2022, Gartner predicts 1 in 5 workers will rely on ... Read More

Market Trend Monitoring: How to Avoid Competitor Surprises

The ability for a company to stand the test of time relies on their agility. Large cultural and technological changes are occurring faster now than ever before in history. Developers alter the ... Read More

3 CI Techniques & Tactics to Outmaneuver Your Competitors in 2019

When a ship leaves port, there needs to be a destination mapped out, a voyage plan in place and contingencies to handle unforeseen obstacles along the way. As your company prepares to embark on a ... Read More

Life Sciences Insights: Reinventing Employee Benefits with Sustainable Change

It's no secret that Comcast has a poor track record with customer service. While the company has feigned attempts at reform, they have consistently ranked at the bottom of customer surveys. ... Read More

Mastering Market Disruptions: What You Need to Know

This week, Sears filed for bankruptcy. After ... Read More

How to Develop an Agile Strategy to Match an Accelerated Industry

In every industry, it is necessary to create an agile strategy to the changing current of market trends, warnings and indicators. However, in certain industries, the pace of change is much ... Read More

How To Use Primary Resources for Competitor Research

In the world of competitive intelligence, nothing cuts straight to the source quite like primary research. By gathering information directly from individuals in the know, such as competitor ... Read More

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