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The Cipher Blog

Goodbye Information, Hello Intelligence.

2021 Voluntary Benefits Study Released

Our consulting team has just finished their first major study of the year, and we are releasing it just for you! Read More

How Marketers Can Make M/CI Work for Them

Market and competitive Intelligence (M/CI) can be illuminating, insightful, and transformative. It can refocus your strategy and help you identify opportunities.  Read More

Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Welcome to Goodbye Information, Hello Intelligence, a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the ... Read More

New CMOs Can Reboot the Market and Competitive Intelligence (M/CI) Process

In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better ... Read More

A New View on Competitive Intelligence Software: Intelligence Lakes and Intelligence Warehouses

Lately, I’ve been spending A LOT of time trying to find ways to explain what Knowledge360 does for potential customers. And I’ve found myself stuck between a rock and a hard place. Read More

The Evolving Role of the Competitive Intelligence Analyst

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But ... Read More

Data vs. Information vs. Knowledge vs. Wisdom

The world at large uses the terms data and information interchangeably. And sometimes the terms knowledge and insights are bundled with them as well. If you're sitting around a table during Happy ... Read More

5 Important Components to a Competitor Analysis Framework

This article is a part of our competitor analysis resource center. Visit the complete competitor ... Read More

Competitor SWOT Analysis

This article is a part of our competitor analysis resource center. Visit the complete competitor ... Read More

Smarter, Faster Decisions With Intelligence Software

Acknowledged by SCIP as a best-in-class CI solution, Knowledge360® makes it easy to aggregate and visualize information so you spend less time searching and more time making strategic decisions.

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