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The Cipher Competitive Strategy Blog

John A. Booth

John A. Booth

John has more than 25 years of experience as an accomplished marketing and sales professional and is responsible for setting the strategic direction of the marketing function at Cipher. Prior to joining Cipher, John co-founded a national marketing agency providing companies with digital marketing and sales support, driving lead generation and increased sales for B2B and B2C clients.
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Recent Posts

A Recap of the 2019 SCIP Conf & Expo

With workshops, sessions and a full exhibitor hall, this year's Society of Competitive Intelligence Professionals (SCIP) ... Read More

Top LinkedIn Market Intelligence Profiles for the Healthcare Industry

You can learn a lot from our top Market Intelligence profiles If you're just starting out or early in your career as a Competitive Intelligence professional, it's likely you are ... Read More

I’m a Marketer and I Don’t Want Your Email

This article was originally posted as a guest post on Read More

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