<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=57550&amp;fmt=gif">

The Cipher Competitive Strategy Blog

John A. Booth

John A. Booth

John has more than 25 years of experience as an accomplished marketing and sales professional and is responsible for setting the strategic direction of the marketing function at Cipher. Prior to joining Cipher, John co-founded a national marketing agency providing companies with digital marketing and sales support, driving lead generation and increased sales for B2B and B2C clients.
Find me on:

Recent Posts

Using OANDA for Competitor Analysis

Would you be surprised if I told you, highly competitive companies usually know the most about their ... Read More

Using IMF (International Monetary Fund) for Competitor Analysis

IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide. IMF is an agency of the United Nations, so its ... Read More

Using SEC Edgar Database for Competitor Analysis

The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and ... Read More

Using TechCrunch for Competitor Analysis

Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. This is how some companies ... Read More

Using LexisNexis for Competitor Analysis

LexisNexis is a media monitoring database that provides resources for competitive analysis. This platform extracts data from all kinds of news and reporting outlets, streamlining and sorting the ... Read More

Using Crunchbase for Competitor Analysis

Gaining a competitive advantage is not possible without first analyzing your competitors. As you glean big data, it can become a resource by which a company refines their business strategy.. All ... Read More

Competitive Strategy | 10 Minutes

Competitive Intelligence Software Comparison: SEMRush vs. Knowledge360

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence ... Read More

Here's a RFP Template - The 1st Step Towards Purchasing a CI Tool

Step One: Finding a Competitive Intelligence (CI) Tool You need a CI software solution, and we’re Read More

Sorry, But Your SEO Tool is NOT Giving You Competitive Intelligence

The SEO tool you are using is NOT giving you competitive intelligence. At least, it isn’t giving you competitive intelligence adequate for your company’s needs in today’s competitive ... Read More

Smarter, Faster Decisions With Intelligence Software

Acknowledged by SCIP as a best-in-class CI solution, Knowledge360® makes it easy to aggregate and visualize information so you spend less time searching and more time making strategic decisions.

Demo Knowledge360®