About the Four Routes from Complexity to Conviction
Many business challenges can be boiled down to one issue: bringing clarity and conviction to highly complex issues. Fred Pelard argues there are four ways to get there. Let’s explore each:
Expert Route: Experts are experienced and know how to navigate a path from complexity to conviction. By following a structured process with clear milestones, experts reliably solve problems. Example: IT consultants following a set process.
Analytical Route: Analysts aim to turn unknowns into facts, seeking out a body of data to guide their thinking. This approach starts more slowly, but after systematic analysis, clarity suddenly emerges. Example: Engineers crunching numbers until they reach the optimal solution.
Creative Route: Creatives add structure to unclear situations. This approach almost immediately generates a range of options, and then narrows the choices down to a final option. Example: Advertising agencies launching a new marketing campaign.
Strategic Route: Strategists use a logical structure to set forth a range of options, and then rigorously analyze each option until they have enough data to determine the best course. Example: Management consultants who use proven frameworks and analysis tools.