STRATEGY & ANALYSIS EDUCATION SERIES
Synthesis vs. Analysis
Welcome to the seventeenth lesson in Cipher’s Strategy & Analysis Education Series. In every lesson, we’ll cover a key framework or methodology used by leading strategy consultants.
Synthesis and analysis play an important role in market and competitive intelligence (M/CI). But the two are often conflated, with damaging results for M/CI professionals. Today, we explore the key differences and share how you can free up more time to spend on highly valuable analysis.
About the Strategy & Analysis Education Series