STRATEGY & ANALYSIS EDUCATION SERIES
The BCG Matrix vs. The GE McKinsey Matrix
Welcome to the fourteenth lesson in Cipher’s Strategy & Analysis Education Series. In every lesson, we’ll cover a key framework or methodology used by leading strategy consultants.
Today, we’re exploring two of the most popular product management frameworks: the BCG Matrix and the GE McKinsey Matrix. Both frameworks are widely applied in corporate strategy, and enable organizations to manage their product portfolios more effectively.
About the Strategy & Analysis Education Series