Phase 1: Requirments Gathering
The client had an existing, decentralized effort to gather competitive intelligence manually by compiling and reviewing competitor news. Cipher benchmarked these efforts against Pharma best practices and conducted an in-depth analysis of the client’s core competitors to identify areas of opportunity.
Phase 2: Planning
Cipher, key stakeholders, and the C-Suite worked together to establish information collection and sharing processes, outline budget requirements, make crucial build vs buy decisions, and determine data sources.