1 Minute Read

Recently, Cipher sponsored Innovation Enterprise’s Digital Strategy Innovation Summit: Content, Digital ROI & Platform Integration in New York City, joining Forbes, ESPN, and more of the world’s most innovative companies in the realm of digital strategy. Two days of sessions and breakouts included topics on what’s new and trending in digital and how to incorporate digital strategy into business innovations. The variety of attendees (ranging from world renowned news organizations, to consumer goods manufacturers to app developers) reaffirmed that digital strategy is significant across all industries.

Over the two days at the conference, we had the opportunity to discuss trends and futures of digital strategy- here were three of the key takeaways:

  • There’s no “one size fits all” approach to digital strategy- Every industry, and every company, for that matter, has different offerings, approaches, customers, and competitors. It’s important to consider all aspects of your company- where you are now, and where you’d like to be, when developing your digital strategy, as well as keep a pulse on what others in the market are doing to build their digital mark. Innovations in this realm range from mobile apps to website analytics and everything in between, so the key is determining the best combination of these innovations.
  • Digital innovations bring more than a pretty user interface- The slick, trendy appearances of updated apps and websites do not only provide a good face for your company page- companies can glean much more valuable information about their customers on the back end. With the turn towards digitization, it is much easier to track and collect data on website hits, app downloads, and trending pages, allowing you to get even more strategic in other facets of your company.
  • Digital is extremely adaptable- The diversity of companies in attendance at the summit and the variety of ways they were implementing digital strategy into their organizations reaffirmed both the importance and accessibility of developing and employing a digital strategy. The possibilities are endless, it is just a matter of customizing those possibilities to best fit your company’s vision.

Start a conversation with Cipher today to learn how we can help your company navigate this and other complex industries. Learn more by emailing us at info@cipher-sys.com or visiting our website www.cipher-sys.com.