John Booth, Co-Founder and former President of Quintain Marketing, has joined Cipher, a world leading competitive strategy and technology consulting firm.
As the new VP of Marketing, Mr. Booth will set the strategic direction of the marketing function at Cipher and support the rapid growth of Cipher’s industry-leading Knowledge360® enterprise software into new markets.
“John is a welcome addition to the Cipher leadership team. With more than 25 years of experience as an accomplished marketing and sales professional, he brings a demonstrated track record of success helping businesses grow,” said Peter Grimm, CEO of Cipher.
“John joins the team at an exciting time in the competitive intelligence industry. We are seeing increased demand not only for our technology platform, but also for the combined services uniquely offered by Cipher. We look forward to working with John to better serve these new and existing markets.”
Prior to joining Cipher, Mr. Booth co-founded a national marketing agency providing companies with digital marketing and sales support, driving lead generation and increased sales for B2B and B2C clients.
“I’m looking forward to applying years of insights gained from running a marketing agency to setting a strategic direction that will help Cipher continue to grow and maintain our position as a market leader in competitive strategy and technology,” said John Booth, VP of Marketing, Cipher.
For more information, view the press release announcement.
Julie A. Dellinger is a B2B marketer with experience developing the marketing function for business-to-business SMEs in niche industries. Julie excels in creating order from chaos and communicating complex concepts to a non-technical audience. As Marketing Manager for Cipher, Julie manages every aspect of the marketing function, from web development and design to digital marketing and events, and everything in between.