Have confidence in your findings, and get results efficiently.
✔ Uses a validated behavior-based algorithm that predicts outcomes rather than opinion.
✔ Leverages “crowd” judgment by incorporating individual preferences and tacit knowledge. (e.g. Will millennials definitely buy this product?)
✔ Delivers results in 3-5X the speed of traditional methods.
✔ Participants self select topics where they have sufficient knowledge to make a judgement.
✔ Measures emotion and confidence with token allocation, allowing for identification of niche and breakthrough ideas.
✔ Utilizes gamification for a more engaging experience.
✔ Participants are rewarded based on performance, not just participation, giving them "skin in the game."
✔ Participant investments, or bets, are justified with qualitative rationale.
Findings can be less conclusive or accurate, and take longer to obtain.
✘ Traditional survey foundation measures opinions and projects them to a population.
✘ Measures a first-person willingness to buy a product. (e.g. Will you buy this product?)
✘ Respondents answer all questions linearly regardless of emotion or confidence.
✘ Niche and truly disruptive ideas score lower than line extensions, and therefore fall short on scalar metrics.
✘ Lack of differentiation within the top scoring ideas make prioritization difficult.
✘ Forcing a choice can artificially inflate differences between ideas.
✘ Need for higher sample sizes and monadic execution drives up costs.