John Barrett
Vice President

About John
John has more than 20 years of successful client service and business development experience at companies such as IRI, Pepsi, and Nielsen. His research experience cuts across multiple verticals including CPG, telecom, hospitality, pharmaceuticals, and consumer durables.
At Cipher, John works with clients to design and implement prediction market solutions, which drive maximum value and relevance.
John received his undergraduate degree in Business Administration from Northeastern University in Boston and has done master’s work at Rutgers.
View Some of John's Favorite Articles
[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

The State of Competitive Intelligence: Q4 2021

How to Do Market Research for a Business Plan

How to Conduct Competitor Analysis

7 Market Research Examples for Competitive Intelligence
