Overcoming the Greatest Market and Competitive Intelligence Challenges for Life Science Organizations
In March 2021, Cipher commissioned a Forrester survey to better understand the CI trends and challenges among 200+ CI decision-makers in the field of life sciences.
Learn more below about the findings from that study, and actionable steps you can take to improve your Marketing and Competitive Intelligence (M/CI) Function.
REPORT
Read the Full Study & Report
Life Sciences Firms Must Accelerate Decision-Making From Market And Competitive Intelligence
Make it Bite-Sized Please
The following resources break the findings out into specific categories to allow you to dive deeper into the specific data you're interested in.
Benefits of an M/CI Platform for Medical Device Manufacturers
This infographic explores the benefits professionals in life science companies realized once they were using a marketing and competitive intelligence platform.
Read the ArticleStatistics for the Outsourcing of Market and Competitive Intelligence Activities
This infographic explores how life science companies outsource their market and competitive intelligence research, along with the challenges these professionals face when managing 3rd party vendors.
Read the ArticleCompanies Expect Investments in M/CI Platforms to Yield Strong ROI
This infographic explores where the participant's M/CI practices were falling short, where they planned to invest to solve these challenges, and how an M/CI platform could help yield stronger ROI.
Read the ArticleOn-Demand Webinar: The Increasing Importance of Intelligence
Watch the experts break down the data from this report into actionable advice.
Featuring: Peter Grimm of Cipher, Eric Yarns of Pfizer, and Reed Loughrey of Syneos Health.
Watch the WebinarOutsourced Market & Competitive Intelligence (M/CI) Activities
Respondents were asked "What Market & Competitive Intelligence (M/CI) activities does your company outsource?" See their responses below:
Primary research / intelligence collection
Collection and analysis of real-world evidence
Data aggregators / resellers
Independent asset reviews
Making Decisions Informed by Intelligence
Respondents were asked what their greatest challenges were in making decisions informed by competitive intelligence. See their responses below:
Managing 3rd party vendors
Centralizing resources / knowledge sharing across the organization
Volume of data
Volume of data sources
Challenges with M/CI Research
Respondents were asked what their greatest challenges were related to M/CI research. See their responses below:
Duplicate Intelligence / Research
Agree / Strongly Agree
Purchased Similar / Same External Research
Agree / Strongly Agree
Challenges with M/CI Research
Respondents were asked what their greatest challenges were related to M/CI research. See their responses below:
Better data quality
Greater visibility of insights across the organization
Improve 3rd party vendor management
Improve stakeholder support
Automate low-value work
More timely insights
CASE STUDY
How a Global Health and Pharmaceuticals Organization Built a Competitive Intelligence (CI) Function From the Ground Up.
Learn this pharmaceutical company was able to build a world-class internal CI function using a 3-phased approach.
Additional Resources
Below are additional commentary or information regarding the results of the study.
GUIDE
The Ultimate Guide to Competitive Intelligence
in Life Sciences
Whether you’re just starting out in CI, or have years of experience in the industry, this guide will be a useful manual for you.
Read the GuideLife Sciences Content
Find more useful content about market and competitive intelligence for life sciences companies.
Opportunities for Improvement in the Competitive Intelligence Function of Life Science Organizations

The Role of CI in the Medical Device Approval Process

The Role of CI in the FDA Approval Process

Five Tips for Life Science Companies to Effectively Manage M/CI Vendors

Life Sciences Insights: How to Structure a CI Team

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