Overcoming the Greatest Market and Competitive Intelligence Challenges for Life Science Organizations

In March 2021, Cipher commissioned a Forrester survey to better understand the CI trends and challenges among 200+ CI decision-makers in the field of life sciences.

Learn more below about the findings from that study, and actionable steps you can take to improve your Marketing and Competitive Intelligence (M/CI) Function.


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Life Sciences Firms Must Accelerate Decision-Making From Market And Competitive Intelligence

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Make it Bite-Sized Please

The following resources break the findings out into specific categories to allow you to dive deeper into the specific data you're interested in.

Benefits of an M/CI Platform for Medical Device Manufacturers

This infographic explores the benefits professionals in life science companies realized once they were using a marketing and competitive intelligence platform.

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Statistics for the Outsourcing of Market and Competitive Intelligence Activities

This infographic explores how life science companies outsource their market and competitive intelligence research, along with the challenges these professionals face when managing 3rd party vendors. 

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Companies Expect Investments in M/CI Platforms to Yield Strong ROI

This infographic explores where the participant's M/CI practices were falling short, where they planned to invest to solve these challenges, and how an M/CI platform could help yield stronger ROI.

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On-Demand Webinar: The Increasing Importance of Intelligence

Watch the experts break down the data from this report into actionable advice.

Featuring: Peter Grimm of Cipher, Eric Yarns of Pfizer, and Reed Loughrey of Syneos Health.

Watch the Webinar

Outsourced Market & Competitive Intelligence (M/CI) Activities

Respondents were asked "What Market & Competitive Intelligence (M/CI) activities does your company outsource?" See their responses below:

Primary research / intelligence collection


Collection and analysis of real-world evidence


Data aggregators / resellers


Independent asset reviews


Making Decisions Informed by Intelligence

Respondents were asked what their greatest challenges were in making decisions informed by competitive intelligence. See their responses below:

Managing 3rd party vendors


Centralizing resources / knowledge sharing across the organization


Volume of data


Volume of data sources


Challenges with M/CI Research

Respondents were asked what their greatest challenges were related to M/CI research. See their responses below:

Duplicate Intelligence / Research

Agree / Strongly Agree


Purchased Similar / Same External Research

Agree / Strongly Agree


Challenges with M/CI Research

Respondents were asked what their greatest challenges were related to M/CI research. See their responses below:

Better data quality


Greater visibility of insights across the organization


Improve 3rd party vendor management


Improve stakeholder support


Automate low-value work


More timely insights



How a Global Health and Pharmaceuticals Organization Built a Competitive Intelligence (CI) Function From the Ground Up.

Learn this pharmaceutical company was able to build a world-class internal CI function using a 3-phased approach.

Read the Case Study

Pharma Case Study Cover

Additional Resources

Below are additional commentary or information regarding the results of the study.

Ci state of play Life science ebook-1


The Ultimate Guide to Competitive Intelligence
in Life Sciences

Whether you’re just starting out in CI, or have years of experience in the industry, this guide will be a useful manual for you.

Read the Guide

Ready to evolve the way you compete?

Let us show you how it looks to change the way intelligence is mobilized across your organization and transform the way your intelligence function operates.

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