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Competitor Analysis Research, Data and Information Sources

The Complete Guide

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This guide is part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Welcome to the future. Competitive businesses understand the value of analysis and world class data. As agile teams make tactical decisions, those making the greatest impact will be the teams built on a foundation of trustworthy competitive intelligence data. This is achieved with a tool like Knowledge360.

This is literally the tool teams have been waiting for. It addresses the four key area of competitive analysis:

  1. Collection
  2. Discovery
  3. Analysis
  4. Collaboration

A key differentiator is that this tool isn’t built to collect, discover and analyze data in a vacuum. It is team-oriented, with high-functioning sharing and built in collaboration features. Knowledge360Ⓡ becomes your company’s single source for information and the collaborative platform competitive intelligence teams needs to harness all of their company’s data sources. 

At the heart of everything is the absolute highest, broadest and most robust datasets available on the market today. Knowledge360Ⓡ’s data sources are unparalleled. No stone is unturned. Users gain access to hundreds of thousands of news sources, subscription databases, virtually every authoritative and reliable publicly available resource is mined, delivering to you an amalgam of data points that empower you to move forward with the confidence you need from your information. 

Utilizing this sophisticated and comprehensive data is your job. Our job is to make the data you need to do that available by tapping much of the information sources in this article, tagging, organizing and alerting you to the data that matters.

Table of Contents

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How to Do Competitive Analysis Research


The four phases outlined in the introduction give you a good idea of what competitive intelligence data collection and ultimate analysis should entail. You’ll repeat those phases as needed, supported by the best-in-class features available in Knowledge360

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Example: Competitor Analysis Template

Unless you are operating on a desert island (even there an Amazon drone might soon make deliveries), your business has competitors. Understanding your competitors is a cornerstone to how you plan your business, make strategic decisions and determine your course of action. All healthy businesses regularly run a competitor SWOT analysis. Having a competitor analysis framework brings structure to your research. Here is a loose competitor analysis template that illustrates how to do competitor analysis.

Company profile: poised for rapid growth, making product sales, need insight into diverse competitors and new opportunities.

Action: data gathering and analysis would follow the four-step process.

  • Collect
  • Discover
  • Analyze
  • Collaborate

Deliverable: the knowledge gained from this process would include

  • Solid understanding of competitor products, including how they are perceived in the marketplace and core strengths or weaknesses
  • Competitor strategies and recent moves
  • Knowing customer values and needs
  • Marketplace analysis of same and similar products

Outcome: what this company learned would empower them to advance the following strategic initiatives

  • Continue product and sales strategies with confidence
  • Outmaneuver competitors to protect against vulnerabilities or capitalize on market gaps
  • Develop messaging that perfectly addresses customer values and needs
  • Ability to niche and better differentiate in the marketplace

As you can see, knowing the field is the only way to play the game. You do this by analyzing competitors. Find a tool that helps you make this easier and you’ll get the results.



Competitor Assessment Template

Download our free competitor analysis powerpoint template to build your next assessment.

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Competitive Analysis Information and Data Sources

Competitive analysis has to be thorough to be useful. The number of key data sources will depend on your industry, but it’s safe to say there are a huge number and variety of data sources. Make that incalculable. Too many to count.

The scale of internet resources has made this process impossible from a manual standpoint. Even if your business is small and scaling (or giant and monopolistic), there are too many sources currently in play and too many new ones coming in every day to track manually. 

Enter the power of machine learning and AI. Algorithms have become the hound dogs for great data. Complex software and systems can be activated to scour valuable resources on your behalf, retrieving and delivering relevant information. Once you have that information, it needs to be interpreted and sorted before being applied. By way of showcase, here is a list of the categories and data sources from which our team of highly trained consultants collect and analyze information. Further, anything noted with an asterisk is a data source automatically collected and tagged by our competitive intelligence software platform, Knowledge360.

Commodities Competitive Analysis Data Sources

Commodities data is ripe for the picking. From declarations to government reports, there are a few significant sources of valuable information for competitor comparison. You can glean valuable knowledge from them all.

Index Mundi

Index Mundi is a statistics goldmine, with multi-source compilations of data. This site covers country data from around the world. It is a reliable data portal used by investors and competitors in the commodities market.

This site provides data with country comparisons, commodity pricing, agriculture trends and reports and even country profiles. You can view this data directly in charts, maps and discrete data sets. 

As a source for competitive analysis, Index Mundi provides valuable understanding of regional competitors and economic competitors. In addition to baseline or reported info, the platform itself offers forecasts steeped in data and provides its own analyses.


Knowledge Integration Web, or KIWEB, has a large body of data for global manufactured materials. Industry news and company information are all hosted and reported on the site.

For the most part, this platform has data related to companies, markets and prices for plastics.

Their data includes raw pricing information as well as updates on price trends, price movements, dealer prices and more for raw material markets.

Company Competitive Analysis Data Sources

In any industry, it helps to create a competitor analysis model that’s informed by the major players. Who’s batting above average? Who has a wicked left hook? No growing business can ignore direct company competition. With new businesses starting every day, it’s essential that you have a reliable source of consistent information. The players will change. If you analyze them, you can beat them.


Company Home Pages*

Many businesses lay it all out there: right on their website. Company info—including size, staff, differentiators/value propositions and price points for goods or services—can all be found on a company home page. This source of valuable competitor info shouldn’t be disregarded as low-hanging fruit. Often, even careful analysis will illustrate that a company’s own strategy or distinctives don’t stray too far from what they say about themselves on their website.

That said, DIY-ing this is not the way to go. While the info may be ready to pick, it’s not a manual job to audit 300 (or 30,000) competitor websites. That’s a job for an automated tool that regularly keeps an eye on these sites and alerts you to changes. 

Knowledge360Ⓡ allows you to do just that. And we extract every meaningful data point from this source that you will need to benefit from it. 

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Company Investor Relations*

Another prime, public source of data is company investor relations. Most businesses are required by law to disclose certain information to shareholders and investors. This isn’t for their eyes only. Revenue, gains/losses and general financial health or even staff changes will all be spelled out in black and white.

As a data source, this has immense value. Knowing the state of the union at a competitor is like getting a cheat sheet. We consider this a valuable source of data and Knowledge360Ⓡ is equipped to pull info like this to inform your competitive analyses. 

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



TechCrunch is a go-to publication for technology, venture capital funds and all things Silicon Valley. For businesses in the tech industry, this platform provides important information.

Software, virtual servers, AI and other IT considerations are all part of the information hosted on this site. Each of these, plus many more, info streams have value to vet and analyze competitors. Placing competitive tech companies in the marketplace is the first step to identifying weaknesses or differentiators. From this info, you can make the right strategy moves. Learn more about how to use TechCrunch for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Glassdoor is a hiring platform that hosts company information for thousands of businesses. In addition to their own self-descriptors, there is a ton of data hiding in job descriptions, employment opportunities and pay scale.

All of the HR data inherent in Glassdoor has value to competitive businesses. For example, if there are 1,000 openings for a certain executive level position in the country, a data pull can instantly illustrate which companies are lacking in that area. This is an important brushstroke as you paint a full picture of who you’re up against in the competitive marketplace.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Indeed is a hiring platform with millions of jobs. When companies post information, things like job availability, job description and salary information become public knowledge. As a competitor, this knowledge can be useful. Additionally, company reviews are posted publicly on Indeed. From what they pay to how many employees are disgruntled, a valuable snapshot can be taken of a competing business.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Crunchbase aggregates a vast array of company data on things like funding, M&A, leadership team, investors, employee size, location and more. Crunchbase relies on a community of contributors, its venture partner network, and in-house data teams deploying machine learning technologies to provide information on industry trends, investments, and news about companies from around the world—from startups to the Fortune 1000 for millions of users.

In short, the tool is very robust and an excellent resource for starting your competitive intelligence research on individual companies. Crunchbase self-describes itself as a prospecting company. It is a leading software that businesses use for competitive analysis. Learn more about how to use Crunchbase for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

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Economic Competitive Analysis Data Sources

Direct and indirect competitors are identified through economic platforms. Who’s profiting—and how much and from what—are essential data points. Having a competitor analysis matrix can lay a roadmap for strategy steps that lead to success.


CIA World Factbook

The United States Central Intelligence Agency (CIA) has a library of publications called the CIA World Factbook. Included info includes country comparisons on everything from populations and life expectancy to military expenditures. They also publish historical facts, global government economic data, transportation stats and more.

This is a pristine, authoritative source of info that can be used to inform international or national business analyses. Demographic and economic research should all include data from these publications.


European Central Bank*

The European Central Bank (ECB) facilitates transactions for all European Union (EU) countries whose economies rely on the euro. Posted information includes financial statements, statistics such as monetary aggregates and Euro area yield curves and foreign exchange reference rates and information. This is all essential information for anyone conducting business in Europe or with Europe-based businesses.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



The European commission hosts a platform called Eurostat. Eurostat has EU stats that include regionally specific economic, agricultural and social data. These are all important points for demographics and financial competitive analyses. Statistics can be manually sorted by theme or found in the behemoth database. Knowledge360 automates this process by harvesting the data, along with millions of other data points from various sources, to deliver the most meaningful information to you.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



The International Monetary Fund is hosted in Washington D.C. and consists of 189 cooperating countries. The goal of this organization is to pursue financial peace worldwide by fostering cooperation among the nations.

IMF has numerous useful publications for competition research. They regularly report on world economies, including GDP growth numbers and nation-specific information of member countries. Regional data includes outlooks on economic impacts of world events.

Additionally, competitive analysis processes can benefit from fund rates, standards and codes and additional topics included in quarterly and annual reports. Learn more about how to use IMF for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Knoema is an open-sourced database that provides statistics, data analysis, a world data atlas and professional business information. Their high-tech data is delivered in the form or reports and infographics. It is user friendly but also immense. For large-scale data pulls, third-party software is recommended.

Knoema curates data from over 1,400 sources around the web. It features decision-making data from all around the globe and is a go-to for economic competitive analysis.



Nationmaster has over 50,000 statistics, hosted in global databases. This source material is updated daily from government sites, economic sites, banks and other authoritative bodies. The platform compiles data that accurately reports information for over 180 countries around the world.

Nationmaster delivers data that will benefit a huge variety of businesses and has key stats for over 300 industry verticals. This includes pharma, ICT, consumer goods, agriculture and more. In any kind of business, Nationmaster provides can’t-miss info, trends and insight.



The Organization for Economic Cooperation and Development (OECD) is an international organization that reports on countries. The intent of their data is to inform policy. Data policy, research and advice is reported in books, working papers, country reviews and economic snapshots.

This is a large-scale resource that can be used topically to extract relevant data during a competitor analysis. Algorithms and the right software (like ours) can drill down into chemical safety, corporate governance, education, green growth, investment, pensions and a host of other topics.

Learn more about how to use OECD for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


United Nations*

The United Nations (UN) is an intergovernmental organization that encourages cooperation internationally. Through regular news and reports, the UN provides important information about the economies of foreign countries. This data can be leveraged in a competitive analysis to help paint a picture of the state of various regions worldwide. Additional, useful resources that may contribute to analysis are factsheets, partner letters, budget docs, congressional greetings and polling numbers.

K360_ICON (Data source included in Knowledge360Ⓡ out of the box)


U.S. Census Bureau*

The U..S Census Bureau is overseen by the U.S. Government. The census counts all U.S. residents both in the primary states and five territories. Census responses provide a host of valuable data, much of which can be gleaned for demographic and even consumer behavioral research. 

The census provides meaningful data points for living conditions, income, race, family composition and more. All of this can inform best practice and strategy for business operating in the U.S. The value of this data isn’t in its depth but breadth. It is perhaps the only data source that reaches as many majority and minority members in U.S. society.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


U.S. Dept. of Labor*

The U.S. Department of Labor exists to enforce federal labor laws. It ensures workers’ rights, hourly wages and safety protocol. This federal agency oversees the Bureau of Labor Statistics. This is the principal fact-finding agency that provides public data about employment, inflation, wages, productivity and more.

In competitive analysis, it may be useful to understand working conditions, salaries, productivity and employment dynamics. The stats collected from this source will provide invaluable input.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


U.S. Federal Reserve*

The central banking system for the United States if the Federal Reserve. Its goal is to alleviate the financial crisis. This oversight also results in a significant quantity of data. This data is present in statements, minutes, monetary policies and other news from the fed.

The Fed is an important source of info for anyone in an economic industry. First, it’s vital to understand any new or changing policies. Second, understanding trends, norms and projections is a key part of planning and long-term profitability.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


World Bank*

The World Bank has 189 member countries. This partnership seeks sustainable solutions for poverty and economic health of international communities.

World Bank Open Data is a gold-standard source of worldwide economic information. Global data covers entire economies. Focused data reports on individual economic dynamics, cultures, legislative policies, behavioral trends and more. 

All of this useful data can be mined with software tools, providing a clear course of action and better understanding of competitors.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Asian Development Bank 

Asian Development Bank provides data points and reporting for institutions in Asia and the Pacific. Their goal is to achieve sustainable initiatives and inclusive prosperity. They have a variety of projects both in and out of the region.

The publications provided by the Asian Development Bank include books, papers, reports, briefs and guides. This treasure trove of valuable economic data is full of powerful insight for competitor analysis in this region and worldwide.


United Nations International Merchandise Trade Statistics* 

Trade statistics represent an essential part of competitive analysis both for economic businesses and trades/goods companies. A division of the United Nations, the Trade Statistics Branch provides world class data of the utmost reliability. All of their reporting stems from rigid methodologies that ensure its accuracy.

These methods result in data that covers International Merchandise Trade Statistics (IMTS), Statistics of International Trade in Services (SITS), tourism statistics and Distribute Trade Statistics (DTS). The database, UNcomtrade, has big data that requires compilation guides.

There are additional resources in the form of manuals, definitions, an annual yearbook summary and more. This is an essential data collection for market and competitor analysis.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


World Trade Organization*

The World Trade Organization (WTO) sets standards of global trade between nations. It works to ensure smooth, predictable and free global trade. Most big players in global economies are member states of the WTO.

Vital information is made public by the WTO. This includes things like stats, summaries and economic data for international trade, merchandise trade, global value chains, tariffs and trade in services. Extrapolating this data may be an essential part of a business’s analysis of competitors in the same or similar international industries.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Morningstar Direct is an investment analysis platform. This platform is fueled by an intelligent engine, which itself collects and interprets data. It also has data hosted on its servers and published on its website.

This data includes info for financial service professionals, global hedge funds and ETF data. Investment managers will need this info as a core part of competitor analysis. Additionally, Morningstar has enterprise tools and research publications that can be a valuable knowledge source for any kind of business.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


S&P Capital IQ*

S&P Capital IQ is a platform for market and financial data. The platform itself is capable of analysis and insights. Their research and analytics lay the groundwork for making informed investment decisions. What’s more, the data points they report on come from a variety of global financial intelligence sources, making this an invaluable resource for economic competitor research.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

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Exchange Rate Data Sources

Tracking markets is one of the key competitor research tools for businesses that are impacted by exchange rates. There are numerous data sources. Two primary resources/databases provide the amalgam of the essential data your business needs.



The Internal Revenue Service has a host of useful data for businesses who want to investigate exchange rates, trends, norms, projections and more. The IRS is the only way for people in the United States to pay taxes. As such, it has all of the tax data for earnings. This information can be collected and interpreted for individuals and businesses nationwide. There is also global data because of tax structures for companies with international holdings and various configurations.

The IRS publishes plenty of useful information, which can be collected and leveraged in exchange rate competitive analysis.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Oanda is a platform that facilitates trading. Features include competitive spreads, fxTrade, MT4, Forex and CFD trading, precious metals and over 90 currency pairs. All of this activity generates a lot of data.

Currency, trading, historical rates, transfer and commissions information are just a sampling of the data available through Oanda. This data can be collected and interpreted to implement best practice in a competitive marketplace. Learn more about how to use OANDA for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

Financial Competitive Analysis Data Sources

To compete, your business needs a finger on the pulse of the financial structures of other businesses. This is achieved through financial competitive analysis. There are various tools to try and Frankenstein this with manual processes. 



Bundesanzeiger is a German, authoritative source for European business reports, fund prices, shareholder forums, company registers, legal entity identification and more. Official information, signed off on by the Federal Republic of Germany, is published by the German Department of Justice. In essence, it is the German equivalent of the Federal Register in the U.S.

As such, Bundesanzeiger provides comprehensive company information, transactions, shareholder details and more for European-based companies. This knowledge of operations and finances is an essential step in analyzing competitors.


BvD Markus/Amadeus

Companies across Europe are defined, described and detailed in Amadeus. This is a comprehensive database of businesses that operate throughout Europe. Bureau van Dikj (BvD) is a pan-European database that crawls and collects financial information. 

There are over 160 sources that inform the reporting on these platforms, which offer information about corporate finance, mergers and acquisitions, compliance, transfer pricing, procurement and supplier risk, third party due diligence, research and business development and more. Any and all of these areas may be useful in competitive analysis for your brand.



Mergent is a professional resource tool. It delivers authoritative financial information. Its info is accurate and timely, with breaking news and updates about markets and the companies who operate in them. Mergent Intellect is the web-based app where they deliver most of their worldwide business info. This insightful intelligence is an important source for competitive analysis in the finance sector.



The SEC is the U.S. Securities and Exchange Commission. This regulatory body uses EDGAR, an online platform and database, which stands for Electronic Data Gathering, Analysis and Retrieval system. This is an HTTPS file system, which makes it very easy for Knowledge360Ⓡ to access. Domestic and foreign companies are required to register, file periodic reports and submit electronic forms through this system. This makes it an incredibly valuable resource for competitor data.

Quarterly and annual reports, statements, registration info and more can provide your business with knowledge of how a competitor is set up and operating. This vast quantity of data will require sifting (which we can do for you) but can be full of gold nuggets that will give you the upper hand. Learn more about how to use SEC EDGAR for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Thomson ONE is a database that provides info for numerous financial companies. It is host to info that includes earnings estimates, market quotes, press releases, financial fundamentals, ownership profiles, corporate filings and more. Thomas Financial is the company that issues this information and analyst reports. 

If your business directly competes with other financial firms, this is a data source you should pay attention to. You can download spreadsheets and data or allow a third-party software to do this for you, delivering the data you need.

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Individual Competitive Analysis Data Sources

Analyzing individual competitors enables your business to better respond to opportunities and overcome threats. In any business environment, there will be direct competitors who most powerfully impact what you do. This kind of competitor analysis requires some nitty gritty research, which can be automated by pulling data from these sources.


Unlike the fabled tower, everyone speaks the same language here with an expert team providing open source, multilingual analytics. Their mission of data-to-knowledge searches and collects publicly available data. For individual competitive analysis, social media, company websites and individual profiles can be collected for your use.


LexisNexis Courtlink

An individual may have relevant legal documents on file. LexisNexis is a parent company that hosts numerous databases. It is considered to be one of the largest data-brokers globally. CourtLink has a database of federal and state court materials. These are searchable through keywords or single searches. Personal profiles include any court filings, background checks, criminal records, identity verification and even credit information.

Learn more about how to use LexisNexis Courtlink for conducting competitor analysis in our in-depth article.


LexisNexis Diligence

Nexis Diligence is a trademarked system designed to help public and private companies mitigate risk, vet people and assess risk. Information can be gleaned about suppliers, partners and competitors. All of this intelligence is in compliance with regulation and is publicly available. The system has over 37 billion records. This can be a hugely valuable, if humanly unscalable, source of data.

Learn more about how to use LexisNexis Diligence for conducting competitor analysis in our in-depth article.



Over 500 million people have volunteered personal and career information on LinkedIn Recruiter. This information can help businesses with competitive analysis. Get competing company information as well as talent insight on professionals or peers in a variety of fields.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Xing is a German company that features both career opportunities and social networking. Over 17 million users are part of this business network. While the goal for users is upward mobility and making connections, the data they’ve provided can be valuable for analyzing competitors in European countries.

Market Data Competitive Analysis Data Sources

Market data gets more granular with data from specific markets and industries. For businesses, this can mean any information for other companies who sell similar products or offer similar services. Large-scale, broad data sources will often host this nuanced information that can be a springboard for better competitive insight. Here are some of those sources.



Alexa is an Amazon company. Free analyses are available to users worldwide. The Alexa website can be used to competitively analyze websites. This creates insight into the strengths, weaknesses and opportunities presented by a competitor’s online presence.


BP statistical review of world energy*

BP provides annual, statistical reviews of world energy trends. This includes numbers of consumption and whether natural gas or renewables are leading the race. Beyond summaries, this data goes deep into global, national and regional trends. Knowing what areas are decelerating or growing is a valuable tool for marketplace competition.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Datamyne is a large database with trade data, data about imports and exports, trade intelligence and statistics on international trade. They have data like this for over 15 countries and all of the states in the U.S. Their data helps businesses identify early supply and demand indicators, find opportunities within a niche, understand tariff changes and understand deep market perspectives.



IHS Markit provides data for an enormous variety of industries, from chemical and aerospace to agriculture and natural resources. The platform can also cross-reference industries, empowering companies with a specific mission or offering to use the data to develop best practice. Valuing assets, interpreting investments, understanding market volatility, deciphering regulation and more are possible with the right data pull from this resource.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Market-specific institutes/organizations*

Every market has its subsets of smaller data-hosting platforms. For instance, shared data systems across medical systems are a huge resource for new facilities. Trade associations, professional institutions and regulatory bodies may be an important resource for your business. This can be identified and those platforms leveraged by our software to give you the best information.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Quantcast leads AI technology and has numerous platforms that may house data. Quantcast Measure has profiles and demographic information to help businesses better understand and target their audience. Scanning a company’s online presence, the system can easily identify how audiences interact with a brand. This level of data could be superior to anything you are currently monitoring, through your website or other software.



SimilarWeb is a digital market platform that provides analytics and stats on website traffic. Competitive benchmarking is inherent in its research solution. Users can analyze patterns and trends to create marketing solutions. For the purposes of competitive analysis, competitor websites and digital properties can be scanned for a thorough understanding of what traffic they are getting.


TEAL Aviation database

The Teal Group provides aerospace and defense market analysis. Covered markets include engines, industrial gas turbines, marine gas turbines and aircraft. This business was founded in 1988 and offers competitive intelligence for military and commercial institutions. Their diverse range of data can benefit any analysis aiming to vet, establish or understand competitors who are also selling in this field.



Data USA is a project first engineered by M.I.T. Media Lab. It started with open source software code. Now, it hosts U.S. public data. This is made available for business and public use. Users can drill down by state and find an enormous variety of data, from childcare to air transportation to university admissions to opioid deaths. These stats have incredible value to analyze the lay of the land for any business operating in the states.


Harris Poll*

Harris Poll is a Stagwell Company and they are associated with Yahoo Finance. Their data firm uses polls to flesh out hard data. This social science approach still means that they have a bank full of true and useful information. Key offerings include public opinion data. Their polls provide insight from industry experts into workplace trends, money decisions, finances, media and even education. Any competitive analysis would be enriched by this uniquely human data.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Pew Research Center*

Pew Research Center stands apart as the premiere resource for public attitudes, issues and trends. This fact tank is nonpartisan and informative. This body of work has grown over the years to authoritatively cover generational trends, trade, global migration, political beliefs/opinions, online search trends and more. For almost any industry, there is valuable data on this platform to better understand the market, climate and competitors.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Bureau of Labor Statistics* 

The U.S. Bureau of Labor Statistics is a part of the U.S. Government. They regularly release numbers that include regional information, consumer pricing index, wages by area, occupation by area, productivity, u unemployment rates, hours worked, compensation costs and more. Businesses who work in HR or with human collateral of any kind need to understand these data points to stay competitive.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



A key source of competitive analysis for the healthcare and pharmaceutical industries is Clinicaltrials.gov. Clinicaltrials.gov allows users to access information about clinical studies that are currently accepting applicants, ongoing or completed. Users can also access general information and frequently asked questions on clinical studies.

Learn more about how to use clinicaltrials.gov for conducting competitor analysis in our in-depth article.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



NetrOnline is the ultimate property and land data resource. They have historical aerials, environmental data and public property records. Their multi year comparisons give insight into trends. Their property data store has information on land, holdings, transactions, parcels, document images and more for every state in the U.S. Brokerage firms, realtors, developers and numerous other industries should use this as a resource for competitive analysis.

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Market Report Competitive Analysis Data Sources

Market reports help your business, first and foremost, analyze discrete aspects of a competitor’s business. This type of segmentation illuminates the primary ways that you can directly outpace or outrun them in each market climate. Improve business practices with sources like these.


Big-four accounting firm publications*

The big four accounting firms set the standards of accounting and auditing work worldwide. They are:

  1. PricewaterhouseCoopers (PwC)
  2. Ernst and Young (EY)
  3. Deloitte & Touche LLP
  4. KPMG

Each of these have platforms for publishing open source materials. These materials contain important competitor data on the performance of companies, corporate finance, audits and more.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Economist Intelligence Unit

For global intelligence, the Economist Intelligence Unit is a trustworthy source. They host information from countries around the world. The EIU is a division that provides analysis and research for the Economist Group. Each month, they issue country reports. Additionally, users can gain access to five-year economic forecasts for individual countries, country-specific risk reports and industry reports. These thorough analyses have vital data points for analyzing competitors in worldwide markets.



Euromonitor is based in southeast Asia but provides global data and market research. Learn about consumer trends, retail developments and industry progress. Tactical objectives can be achieved with an understanding of numerous B2B and B2C industries worldwide.



The Freedonia Group was founded in 1985. Since its inception, it has given clients access to market research and high-level international business research. The range of data on this platform includes reports and studies and press releases on everything from economic impact tracking to macroeconomic trends. They also cover individual retailers and businesses. Due to the breadth and scope of content, this is a reliable and valuable source for analyzing competitors.


Frost & Sullivan

Frost & Sullivan is a Growth Pipeline Company that helps businesses grow with industry data, market research and briefings. Their curated content aims to help companies understand their competitors and refine strategies. Analytics cover a wide range of content, including agriculture, environment, media, oil & gas, cybersecurity, industrial, healthcare, banking and more.



IBISWorld started in 1971 and provides industry research and expert market data. This research takes the form of reports, analysis, trends, statistics and data. Worldwide reports cover all kinds of market research and track trends. This immense data source is organized by category and includes most large industries, with more specific subcategories. Even with search and filter features, its use is best optimized by a software like Knowledge360.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box) 



MarineTraffic is a platform that tracks sea vessels. Vessels and their position are depicted in live maps and static reports. There are over two million users on this robust database. Users can track ships life, monitor, review and see harbor/port information. This is a valuable source of information for businesses with a vested interest in import/export and maritime activities.


McKinsey publications*

McKinsey & Co have been gold standard business and thought leaders since the 1960s. This company has led the way in a variety of industries, from finances to technology. One way they have stayed at the forefront of business development is through their various publications. The McKinsey Quarterly, reports issued by the McKinsey Global Institute and internal databases hold an immense quantity of useful information for businesses in any and all sectors.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Oil & Gas Journal

Based in Tulsa, Oklahoma, the OGJ is published weekly. It provides updates on the oil and gas industries. This century-old publication has been an industry standard for as long as it has circulated. From reporting on key executive changes in oil and gas businesses to news and updates on closing deals, new operators, novel chemicals/technologies and shut downs, there is extensive information here that can inform competitive analysis.


Plane spotters

Plane spotter is a website that hosts real-time data for aircraft. The make, model, ownership, flight path and progress of planes is reported minute-by-minute. This extraordinarily time-sensitive information can also deliver longer reports and data sets that mark trends and identify competitor activity.


Plastics News*

Many manufactured products and industrial businesses have to do with plastics. How well plastics do, new deals, new ownership, innovative technology/inventions and more are all important things to know if you want to compete in this market. Plastics News has an entire data store that houses information like this. Users can drill down into item-specific ranking and reports or see high-level information about production or sale trends.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Smithers Pira

Smithers Pira reports on print, packaging and paper. These materials are part of almost every business. On a large scale, their manufacturing and market trends are essential information. Smithers Pira is a global authority on supply chains, testing and market intelligence. They provide reports on size, forecasting, trends and technology. All of these are important areas of understanding for market analysis.



Stratfor is the go-to for geopolitical intelligence. Global issues impact businesses. Their publications provide quarterly reports on trends, laws, policies and world leaders. In addition to high-level information like that, there are regular economic updates, technology and innovation news and analysis about how migration patterns or other population issues impact financial markets.



LittleSis is a profiling platform that reports on the people who run governments and businesses. Its data aims to “map the power” structures and authority figures who make decisions, draft laws and implement policies. In addition to policymakers and government entities, this platform has information on billionaires, banking figures, holdings, partnerships and more. It is a unique resource that contains some valuable data to understand competitors.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


VB Profiles 

VB Profiles is a platform to help business leaders track their competition. They have deep lists of companies and related topics. This includes news about recent start-ups as well as established companies. They also provide breaking news on the latest apps, tech, AI, software and other inventions. Because they cover a wide range of industries, it’s almost certain that some content they deliver is useful for your company.



Blendle is a Dutch news platform with over half a million users. The unique service they provide is to aggregate articles from newspapers around the world. By scouring their databases, users can view side-by-side articles that cover the same topic or story. This empowers readers to catch details. For competitive analysis, extracting every ounce of useful information from a news story requires this kind of exhaustive research. Don’t worry: it can be automated with Knowledge360.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

Press and News Sources

Who’s out there making a splash? It matters. In the age of viral posts and influencer marketing, social proof is no longer just one of the secondary sources of competitor information. What’s more, journalists and news outlets may be the first to feature breaking news. It’s essential that you have an eye on all of the major publications if you’re going to conduct thorough, ongoing analysis of your competitors. 


There are quite a few different potential news sources you should keep an eye on, including:

  • Newspaper websites: these are sites like The New York Times (nyt.com), Washington Post (washingtonpost.com) and USA Today (usatoday.com).
  • Wire service news site: these are sites that spread press releases like Reuters (reuters.com).
  • Hybrid online-only sites: these are sites which do a mix of aggregation and original reporting like Yahoo News (news.yahoo.com) and Huffington Post (huffingtonpost.com).
  • Pure news aggregators: sites that pull together news from other sources like Google News (news.google.com).


Below are some specific examples of how you might use news sites to glean information during the competitive analysis process.


Company press releases*

To get an edge with any competitor, it’s vital that you understand the latest news that they are promoting. Press releases can give you access to everything a business thinks is important to convey to the public. Company press releases will have all of the best and brightest a competitor is offering. That is the information your business needs to make the right moves.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



DeepDyve is a platform where users can rent academic publications and scholarly research articles. Any company that is built by research and development could have published materials on this platform. Scientific innovations, scholarly literature, medical findings and more will be available here. Mining through these cerebral articles may yield gems of competitor understanding that empower your company to make better moves.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)


Google News*

Because Google runs so many platforms, their news outlet delivers fast, up-to-the-minute news about businesses worldwide. Any breaking story will probably break here first. Any comprehensive competitor analysis strategy will include a dive into company-specific articles and keep alerts on the ready. A tool like Knowledge360Ⓡ  exists to help teams (who don’t have hours a day to check the news) be at the ready with quick responses to the latest competitor news.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Medium began as a self-publishing, online magazine. Businesses can host publications, have guest writers, post blog-like articles and more. Everyone from former U.S. Presidents to lifestyle enthusiasts have a Medium account now. The lightning-bolt popularity of this platform also means that it holds important and meaningful competitor information. What a business highlights and whether they trend on this outlet, can provide insight into their customer base, social success and values.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Newsbank Inc. has comprehensive resources primarily aimed to help researchers. For over 45 years, it has provided electronic edition of newspapers, authored its own news stories and supported libraries. With tens of millions of video clips and written articles, this is a go-to source for news and information. International and domestic newswires are also available on this platform.

Supply Chain Data Sources

Social media isn’t just valuable for targeting customers with ads. Businesses operate actively on social media. The social impact they have can be measured through various data points. On a large scale, this is a sharp weapon for competition. Here are some of the best resources that we use to get this tool at your disposal.


Corporation Wiki*

Corporation Wiki is a corporate networking platform. Businesses provide corporate history and allow other users to learn about them. There are over 40 million executives and people in the system. Additionally, there is a company directory that features trending profiles and lists employed users. There are global users, which extends the reach of this data into niche markets around the world. Users can sift and sort through this data to identify competitors in the field.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)



Buzzsumo shamelessly acknowledges their role in giving you other companies’ secrets. It is a paid platform that helps businesses shape agile strategies. Delivered in graphs, charts and aggregates, you can find out how engaged your competitors are, how well their social or online profiles perform and analyze any text or graphic content they have on the web.


Social Explorer

Social Explorer creates an amalgam of census data all the way from the 1970s. This historical approach steeps the data in legitimacy and allows users to identify long-term trends, both for businesses and individuals. Demographics are accessible and can be analyzed very easily if you have the right tools to filter and interpret the results.

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IP Competitive Analysis

Intellectual property competitor analysis may include a look into patent portfolios, docketing data, purchase software and other data points. This is a subset of competitive analysis. IP analysis dives into the patent landscape. 

Basically, you learn who owns what and how it is being bought and sold in the market. It’s important to know this as you bring innovative technology or inventions to market. There is one, premiere, authoritative source for this data.


U.S. Patent and Trademark Office database*

The best intellectual property, patent and trademark data will come from the U.S. patent and trademark office database. In the United States, to make something proprietary or claim ownership of an idea or an invention, it must be protected by patents or trademarks. These ensure a defensible intellectual ownership and prohibit other people from using company-specific technology, logos and more.

The USPTO houses all of this information, which is public. Their website and database are searchable but house a huge quantity of data. This can be efficiently mined by software and delivered to you in an intelligible and useful way.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

Product Competitive Analysis Data Sources

If you sell a product, it’s essential that you know where you stand against other products based on market intelligence data. Whether you’re on shelves or online, your business must have current product competitive analysis. As you evaluate and compare your products to similar offerings, you’ll gain clarity on how to appeal to consumers more strategically and which plays to make to land on top. There is a valuable data source that can help you make decisions that outrank your competitors.



ProductHunt is the best platform for finding and analyzing competitor products. This site curates all of the best new products on a daily basis. All of the latest, greatest tech products and websites are cycled into view. Using data like this is the only way to truly level set and understand the novel market conditions in which you are competing. Because of eCommerce and the emergence of thousands of new goods for sale worldwide, analyzing data like this is the only way to remain competitive in the long-run.

K360_ICON (Data source found in Knowledge360Ⓡ out of the box)

The Ultimate Competitor Analysis Tool: Knowledge360®

Competitor analysis tools are essential to sifting through vast quantities of data to arrive at meaningful results. This is the only software that leverages NLP, AI and machine learning for teams to perform competitive intelligence research. 

Here’s the 30,000 foot view of this tool. Your team will get:

  • Built-in collaboration, which is the best way to predict success. Easy and effective information sharing is made possible with this tool.
  • Automated NLP-based tagging maximizes natural language processing and sifts out non-useful data.
  • AI-enabled searching, provides relevant and related information.
  • Support from our team of CI experts.
  • UX with Drag-and-Drop widgets to build custom dashboards and accelerate onboarding to move faster.
  • Knowledge management systematizes and catalogs your discrete areas, making it easier and faster to get to what you need.

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