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Free Download: Competitor Overview Template

Competitor overview template feature image


This template is part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Competitor overviews play a central role in any Competitive Intelligence (CI) strategy. It explores all relevant areas of one direct competitor’s business, and helps you build a comprehensive understanding of that competitor. 

Learn to make better strategic decisions for your business by building a holistic story of the company's core competencies, business model, and growth strategies. Download the Competitor Overview Template and get started today.

This template includes: 

  • SWOT Analysis 
  • Action Matrix: recommended action items based on tracking and monitoring, analyzing, and act.
  • Business Model Overview
  • Sales and Marketing Strategies
  • Product Capabilities and Development