Disrupting the Market
A small health & wellness firm sought to disrupt their market. They needed the right intelligence and go-to-market messaging to enable their solution to be viewed alongside larger, more established competitors.
A new player in the health & wellness space sought to disrupt the market for their services. They needed the right competitive intelligence and go-to-market messaging to enable their solution to be viewed alongside larger, more established competitors and capture market share with an innovative, unexpected strategy.
The client came to Cipher relatively unknown in a highly undifferentiated space. Their goal was to disrupt the industry by offering a comprehensive product mix paired with an aggressive pricing strategy which would surprise the industry. Cipher took their goal on as our own, and we worked diligently enabling our client to win in the marketplace.
Cipher deployed a comprehensive, fact-based approach based on years of experience to map out a process to position the client to disrupt their market. Planning and executing the appropriate level of pre-launch research was essential to the success of this effort. Some actions Cipher undertook for this client were:
Taking these steps early in the process ensured that our client had a clear view of the challenges and opportunities ahead.
Within 6 months, the client received 100+ inquiries into their product and were featured on a major U.S. news network for their disruptive pricing strategy. The client landed a contract with a large health system and is successfully growing their share of the health & wellness market.
Given their initial success, the client is now looking ahead to develop a 2.0 version of their health & wellness platform that will keep them at the forefront of the industry.
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