<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=57550&amp;fmt=gif">

Comparing Market and Competitive Intelligence Tools

Trying to decide which competitive intelligence software is right for your needs?

You've come to the right place!

Jump Straight to the Comparison Table

Factors to consider.

There are plenty of things to consider when selecting a market and competitive intelligence tool, but these items are always the most important in determining the ultimate success of the tool.

Number of Departments

One of the most important questions you should have answered before selecting a competitive intelligence tool is the number of departments that will be consuming and/or contributing information.

Data Sources

Think about the data your team will need access to. You should have a good idea of the volume of data and data sources, including data produced by third party data providers, that your tool will need to incorporate.

Data Management

If you have specific needs for data collection, tagging, and organization, you'll want to know them ahead of time. Usually having software that uses AI-powered automated tagging vs. traditional manual taxonomies is very important.

Search Features and Functionality

Most buyers are looking for search functions aided by AI and machine learning algorithms to help them discover new information that they may not have thought to explicitly search for, and how that AI might learn about their information needs over time.

Collaboration Features

Understand how much you need to support collaboration across the organization. These features have a direct impact on increasing the visibility of information and will reduce or eliminate the duplication of intelligence activities or paying for the same research across an organization.

Vendor Management

Third party intelligence vendor management is a relatively new addition to some competitive intelligence tools. If your organization contracts with third party vendors to produce competitive intelligence analysis, these features are a must.

Don't take our word for it...

See what these organizations had to say about the features that mattered most to them.

I don't have to dig around online to find it

"K360 pushes the needed information to me; that means I don't have to dig around online to find it!"

Mid-Market User in Education Management

The platform works with a ton of third-party data partners.

"The platform works with a ton of third-party data partners, so once you are in, all of the content is already there."

Mid-Market Executive Sponsor in Management Consulting

You can fully customize your dashboards.

You can fully customize your dashboards, create an unlimited number of them as well as share them with team members."

Small Business User in Management Consulting

Much more than the original Competitive Intelligence concept it was meant to be.

"Much more than the original Competitive Intelligence concept it was meant to be. We have adopted as an internal Web publishing platform to allow departments to communicate and share their information with the entire company."

Enterprise User in Marketing Research & Intelligence

Compare your options.

Below are the three most commonly compared categories of market and competitive intelligence software with a breakdown of what each offers.

Note: Want to learn more about the difference between a purpose built M/CI tool and a point solution? Dive into this chapter of our buyer's guide!

 
Purpose-Built Market & Competitive Intelligence Platform
(Knowledge360)
Competitive Intelligence Point Solutions for Sales Enablement
Competitive Intelligence Point Solutions for Web Tracking

Best for companies with a competitive intelligence team that facilitates organization-wide inquiries and needs.

Best for companies looking just to support the sales department in their organization.

Best for companies seeking just to monitor the public web presence of their competitors.

Data Sources
News Sources
Premium Data Sources Includes access to an extensive selection of premiere data sources that you'd typically have to pay for with separate subscriptions.

See the full list

Add Custom Sources

Both custom RSS feeds and custom integrations are possible.

Typically allow custom RSS feeds.

Typically allow custom RSS feeds.

Field Intel

Documents, emails, PDFs, as well as a mobile optimized interface for upload.

Typically limited to emails.

Typically limited to emails.

Tracking
Number of Competitors Tracked

Starts at 25 with base subscription.

Depends on the pricing model.

Typically includes 5 or 10 at the base subscription.

Competitor Websites
News & PR
Social Media
Third Party Review Sites
Analysis Tools

Trendline Analysis, Tag Clouds, Power BI Integration, Tableau Integration.

Typically offer trendline analysis.

Typically offer trendline analysis.

Technical Features
Tagging

Tagging available by individual company, geographical location, industry or category.

Also allows for creation of custom tags based on internal company or industry nomenclature.

Tagging typically available by competitor or category of data.

Tagging typically available by competitor or category of data.

Machine Learning & AI

NLP-based automated tagging makes all data searchable instantly. Also used to filter relevancy of results and provide alerts.

Typically used to filter relevancy of results.

Typically used to filter relevancy of results.

Collaboration Features
In-Tool Collaboration

Meant to foster a true CI function that supports the entire organization:

Team members can build custom projects, have the ability to reveal important information to stakeholders or collaborators, create alerts for breaking news, and track progress on inquiries from other departments.

Meant to support sales enablement portion of the CI function:

Typically support the ability to label, star, pin, and comment on insights to highlight key trends.

Meant to allow for the highlighting of public competitor activity:

Typically support the ability to label, star, pin, and comment on insights to highlight key trends.

External Collaboration

Integrations with: Slack, PowerBI, Tableau, and Salesforce Chatter.

Salesforce iFrame integration is possible within opportunity records, but not done by default due to security risks.

Salesforce iFrame integration available.

Share insights by email, Slack, or PDF, or export to CSV for deeper analysis and reporting.

Salesforce iFrame integration available.

Newsletters & Digests

Prepare and automate regular newsletters and automated email notifications. Create your own, or use several pre-built templates.

Prepare and automate regular newsletters and automated email notifications.

Prepare and automate regular newsletters and automated email notifications.

Vendor Management
RFPs

Manage the entire RFP process for third party intelligence vendors.

Vendor Work

Track all engagement related documents and third-party deliverables from inside the platform, share across departments. All intelligence is instantly tagged and searchable within the platform.

Vendor Scorecards

Capture stakeholder and vendor feedback for future vendor recommendations based on competences, past performance and pricing.

Sales Features
Automated Battlecard Updates

Yes, sometimes built into the platform, and sometimes supported in the CRM.

Yes, in Salesforce.

Yes, in Salesforce.

Salesforce Integration

Salesforce Chatter integrated by default. iFrame integration available if cybersecurity requirements of organization permit.

iFrame integration by default.

iFrame integration by default.

Services
Consulting Services

Custom-built competitor profiles or full service CI consultants available as needed.

Curated intelligence from analysts may be available.

Curated intelligence from analysts may be available.

Ready to evolve the way you compete?

Let us show you how it looks to change the way intelligence is mobilized across your organization and transform the way your intelligence function operates.

See How it Works