Laurie Young, Director of Competitive Intelligence at Lone Star Analysis, and the team of 25 analysts serve numerous clients daily as an outsourced competitive intelligence team.
What Laurie ultimately found was that in her efforts she was spending too much time in “research mode,” combing through sources for the appropriate data from which to serve as the foundation for insights she’d share with her clients.
The value she truly provided her clients was in analyzing the data and providing her customers with the insights they needed to make important decisions.
Spending hours combing through data was a necessary evil, but not the best use of her time.
She and her team set out to evaluate as many market and competitive intelligence tools on the market as possible, to see which one could truly improve efficiency and allow her to focus her time on the activities that provided the most value to her customers.