| 12 min
Business leaders looking for fast answers to their strategic problems often rush to make a choice, asking themselves: "Can software solve my problem or should I hire a strategy consultant?"
The answer is often both.
Just as the ocean has underwater shoals with a tendency to shift and change the flow of the water, the marketplace is ever-changing.
The best leaders know that they need to understand the market conditions today and also monitor for changes on an ongoing basis so they can adjust course when needed. In the consulting world, this is where software meets strategy.
A software solution operates for a company the way radar and sonar operate for a ship. As the ship progresses on its voyage, the radar monitors for anomalies that could present a threat and alerts the crew. The Captain and his crew can then call on their experts on the shore to get a better understanding of the threat and how it may impact their journey.
As a competitive strategy and technology firm that offers a blended solution, we often respond to questions from existing and prospective clients on whether it makes sense to combine brain power with computing power to pack the most punch.
Because of our unique position and ability to explore this question, we have identified seven reasons why it makes sense to strike a balance between the two:
As many of our clients will attest, there will always be organizational constraints or obstacles that arise that limit choice or resources, but arming your organization with both a strategy consultant and a software solution undoubtedly provides the most value for your team. When you’re faced with an unexpected change in the market and you need to consult the experts to find out what happened and how this will impact your strategy, rather than questioning whether software or a consultant will get you the results you need, perhaps you should consider how bringing both into your organization can help now and throughout the journey ahead.
Derek Heiss is the Director of Cipher’s Consulting Practice and is specialized in competitive intelligence and market strategy consulting. Cipher is a consulting and technology firm, based in Annapolis, with a 20+ year track record of delivering solutions to the Fortune 500 and Global 1,000.