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In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis. OECD is one of the tools that gets this job done. Many businesses turn to the Organization for Economic Cooperation and Development (OECD) database to collect competitor information.

The OECD is essentially a forum with 36 member states and over 70 non-member economic partners. It operates under the United States Department of State. It is a helpful data source for competitive analysis because of its large-scale data on domestic and international market economies.

America’s private sector is represented in this body by the U.S. Council for International Business (USCIB) on the Business and Industry Advisory Committee (BIAC). Additional business interests that have useful data for competitive analysis at the OECD are committees for trade unions, labor, industrial organizations, energy agencies and nuclear energy agencies.
Whether you are looking to glean competitor analysis on energy security, economic growth, free markets, environmental impacts, science or technology innovation, OECD is a good source of information.

This article will explore:

  • How to use OECD
  • What kind of competitive intelligence information you get from OECD
  • How OECD works for competitor analysis
  • OECD features, including automations
  • How much OECD costs

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How to Use OECD

OECD has input from member countries that account for 63% of the global GDP, 75% of world trade and 95% of world development assistance. As much as 18% of world population data is represented in the participants of this platform. That makes it an incredibly powerful source for competitive analysis.

On the OECD database, you can view maps, charts, tables and publications that cover:

  • Statistics
  • Composite leading indicators
  • Annual inflation numbers
  • Demographic information (education, income, etc.)
  • Climate and environment data
  • Banking and finances
  • Government spending
  • Business confidence index (BC)
  • Crops and agriculture

Above is a mere sampling of the enormous database of the OECD.

While there is a dashboard for the OECD, the data and publications are searchable and then must be manually opened and read. Amalgamated information is limited to the tables and charts that the OECD populates. While it is an incredible resource for competitive analysis, there is a significant manual effort required to arrive at meaningful conclusions about competitor activity.


OECD data is broken out into straight data (with raw numbers) and publications (with analyses). Both of these can be useful for competitive analysis. Annual economic reports, structural analysis statistics and other publications can be useful for a snapshot of competitor behavior.

OECD is continuously updating its materials in a transition from print to digital. For instance, the annual OECD Structural Analysis Statistics has previously only been available in print, making it a less useful resource for competitive analysis. It will now be available in digital formats and is sortable by year, giving competitive analysis researchers access to historical and current data.

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OECD for Competitor Analysis

The OECD has a huge quantity of data that can aid in competitor analysis. Using OECD for competitor analysis can give businesses insight into:

  • Innovation and technology
  • Jobs
  • Society
  • Energy
  • Environment
  • Health
  • Government
  • Finance
  • Development
  • Agriculture
  • Economy
  • Education

In a fast-paced, global environment, knowing what competitors are doing around the world is essential to staying one step ahead. Understanding these changes and breaking news about worldwide shifts in your sector will help you formulate your competitive strategy. It also has the ability to provide predictive trajectories that keep you on the cutting edge.

OECD Automations and Other Features

While OECD is upgrading and digitizing, it is still a very manual process to harvest competitive analysis data. To use the platform, you can browse vast databases by topic or country. Publications are even harder to extrapolate meaningful competitor data from. These would require reading and then summarizing or analyzing as a separate exercise.
Knowledge360’s ability to pull OECD data, resolves this challenge making the data searchable by all users interested in collecting competitive analysis data from OECD. Get a peek into how it works by signing up for a demo.

OECD: Cost

OECD is an open-source platform. This means that there is no subscription fee or regular cost. All of the published information is available on the internet and through searches for any user. The aforementioned challenge of this manual process could mean that investing in a competitive analysis tool is the price of leveraging the OECD data.

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An Alternative to OECD

The OECD is a unique platform that collects data from governments and businesses around the world. It has an enormous amount of useful data for competitive analysis. To use this data, you will need a lot of time and a competitive analysis template, or a tool. Most businesses have a protocol in place for a regular SWOT analysis and keep an eye on competitor strengths.

You can choose to use many independent data sources, like the OECD, but combining many data sources in one tool is a huge force multiplier for small and large CI teams. It's easier to spot trends, it means fewer places to look for information, fewer subscriptions to manage, less moving of data and lower costs.

Trying to stay on top of too many data sources is the most common reason most competitive intelligence practices fail. In our experience, marketing and competitive intelligence initiatives often tend to be implemented reactively, rapidly become unmanageable, rarely deliver meaningful insights, and ultimately end because of the lack of meaningful results delivered at the end of a budget cycle.

That is, until the next surprise market event, merger or acquisition has executives calling for more intelligence and better insights. And then the cycle begins again.

Knowledge360 is a tool that cam work not only to extract the right data from a platform like OECD but also from over half a million other sources. This helps your organization better understand everything from a startup competitor, to a new target market, to the potential threats resulting from a merger of rivals. Gain a clear view of your competitors' strengths and competitive benchmarking.

This type of competitor analysis is superior to any manual process because it pulls data from so many different sources: even competitors' websites. Want to know competitor objectives? That will become clear from the market moves they make. Want to uncover competitor strategies or potential competitors in your market? It’s all possible. When you want to perform competitive analysis that provides a path for growth, this is the right tool for your business.

Our intelligent alerting system lets you know when newly posted data (relevant to your competitive analysis scope) is available. You don’t have to search and you don’t have to wait around. This is the platform that changes the game.

Knowledge360 pulls from too many data sources to list including: FACTSET, Crunchbase, SEC Filings (EDGAR Database), Job Boards (Indeed), Company Reviews (Glassdoor), Live stock ticker feeds, Food and Drug Administration Adverse Event Reporting System (FAERS), National Institutes of Health (clinicaltrails.gov), U.S. Patent and Trademark Office, and more.

You also have access to aggregated news from over 600,000 global sources. Pull in customized RSS feeds and Google Alerts. Intelligent competitive analysis is made possible with sources like OECD with Knowledge360. Bottom line: this is the competitor analysis tool you've been waiting for.

Use our Ultimate Guide to Competitive Intelligence Research and Data Sources to learn more about our comprehensive data streams and how they will empower your team to conduct competitive benchmarking and analysis, in addition to downloading a pre-built competitive analysis template.