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This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.

Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy. 

Competition analysis empowers your team to identify competitors' strengths and understand the competitive landscape. As great as the benefits of competitor analysis are, knowing where to start can be overwhelming. 

There are many different competitive analysis resources within each industry. Some of these may identify new product releases, reveal a new target market, profile different companies or collect market data. This informs everything from SEO strategy to a marketing campaign. 

Competitor insights point out a top competitor and allows businesses to employ competitive benchmarking. There are many advantages to using competitor analysis software. Competitors' websites are one of the very few resources savvy businesses use for competitive analysis.

Market strategists recognize that high-quality databases are an essential part of uncovering competitor objectives and forming a comprehensive strategy. Superior competitor analysis tools are available to extract the right data on both existing and new potential competitors, providing an analysis template.

When research teams have to manually review data points to find what they need, they quickly become overloaded. Information overload often leads to errors that can be the difference between identifying a new competitor or not. This research is time sensitive and staying up-to-date on the most important data is crucial to advancing in any industry. Why apply valuable human capital to perform manual activities when the right competitor analysis software could do all the work for you?

A key source of competitive analysis for the healthcare and pharmaceutical industries is Clinicaltrials.gov.

This article will examine:

  1. How to use Clinicaltrials.gov
  2. What kind of competitive intelligence information you get from Clinicaltrials.gov
  3. How Clinicaltrials.gov works for competitor analysis
  4. Clinicaltrials.gov features, including automations
  5. How much Clinicaltrials.gov costs

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How to Use Clinicaltrials.gov

When you first access the Clinicaltrials.gov website, you will have the option to look at a variety of resources.

Clinicaltrials.gov allows users to access information about clinical studies that are currently accepting applicants, ongoing or completed. Here, you can search for studies by topic or location. You can also use the advanced search bar to enter specific parameters that are relevant to your market research. Searching for studies allows you to get an idea of what medicines are most in demand and which conditions are most prevalent. Here are the fields that you can enter parameters for in your search:

  • Condition/disease
  • Study type
  • Status
  • Eligibility 
  • Location

After you have searched, you can filter your results to find data that is most important for your company. Clinicaltrials.gov allows users to view their selected study in a table for easy reading or in an article format. When you select a study you will be able to find out more:

  • Treatment and intervention
  • Phases
  • Study design
  • Outcome measures
  • Eligibility criteria
  • Contact information
  • Publications
  • Study results and data

Users can also access general information and frequently asked questions on clinical studies. This works for companies who may be new to the industry or are just interested in refining competitive strategies.

“ClinicalTrials.gov is extremely useful to monitor competitor clinical trial patient populations, timelines, endpoints, recruitment status, sites and general progression. The RSS feature is helpful in being alerted to any changes in trials of interest or if new trials are posted in a competing space.

 Additionally, the ability to download entire raw datasets of clinical studies from the website into an excel format, which can be furthered edited e.g. with conditional formatting or VLOOKUP functions, can generate interesting clinical development trends such as ‘what is the typical clinical trial timeline for phase 1/2 trial in indication XYZ’ or ‘which competitors are specifying patients with XYZ biomarker/mutation in their trial inclusion criteria.’”

- Joshua Jacob, Pharma/Biotech Commercial Strategist

Clinicalstudies.gov also gives users the option to submit their own clinical studies. With easy-to-follow directions, submitting a clinical study could give your company an edge in the industry and increase your brand awareness. 

Clinicaltrials.gov offers the most up-to-date trend data on clinical studies around the world. If you are looking for the most important statistics in clinical studies, this is the first place you should look. With charts on location and type, Clinicaltrials.gov has accumulated data from all of the submitted studies to display important overall trends. 

With top-of-the-line data and an easy to use interface, any business with a stake in medical research or drug discovery should take advantage of this free platform. It is the go-to resource for analyzing your pharmaceutical and medical competitors. As ongoing studies are frequently updated throughout, you will know right away if your competitor is on the way to success or failure in their trial.

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Clinicaltrials.gov Data

Clinicaltrials.gov pulls straight from submissions when displaying clinical studies and trials. Through highly efficient software, the data is processed and sorted using a precise algorithm. This gives users peace-of-mind knowing that they are accessing only high quality, accurate data for their market analysis. Clinicaltrials.gov’s data allows users to analyze their strengths, weaknesses, opportunities and threats in their industry.

Clinicaltrials.gov for Competitor Analysis

In medical and pharmaceutical industries, companies are always on the lookout for the next big scientific discovery. Competitive analysis gives you the insight that you need to look for your next opportunity in the industry. Data from Clinicaltrials.gov provides important knowledge on:

  • Patient and consumer needs
  • Clinical trial resources
  • Competitor successes and failures
  • Competitor methods 
  • What is next to hit the market
  • Market predictions
  • Competitor limitations

There are millions of clinical trials and research points that can help your company come up with the next best move. Clinicaltrials.gov can give you the tools that you need to efficiently sift through data. This is the best way for your company to gain an edge in the competition and stay one step ahead.

Clinicaltrials.gov Automations and Other Features

One of the most important features that Clinicaltrials.gov offers is automated clinical trial alerts. These alerts inform the reader of any clinical trials that have been cancelled due to a rise in morbidity and mortality results. This usually means there is a flaw in treatment. Flaws and missteps are powerful data points for competitive analysis.

Users also have access to many other helpful features. One of these is a glossary of relevant terms. Some market analysts may struggle to read highly technical writings. The included glossary provides quick definitions and explanations of medical and pharmaceutical terminology. 

Clinicaltrials.gov also includes information about policies and legislation regarding clinical trials and research studies. This way, your company will know about any legal limitations when conducting a study. The software also provides access to Protocol Registration and Results Systems tutorials. These tutorials include downloadable PDFs, audio narration and other features so that your team is fully prepared for their clinical study.

Clinicaltrials.gov: Cost

Because of the Freedom of Information Act, Clinicaltrials.gov is free to use since it is maintained by the U.S. National Library of Medicine.

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An Alternative to Clinicaltrials.gov

Clinictrials.gov is a single source of data with a ton of potential for competitive analysis. It is also massive and cumbersome to sort with manual processes. Even platforms with the most advanced automation and curation features aren’t able to pull data from multiple industries. Because of this, you may be subscribed to multiple competitor analysis websites, each with their own email updates and alerts. 

Clinicaltrials.gov is a vital resource for any pharmaceutical or biotech company. With access to hundreds of thousands of trials, it can provide you with essential competitor data. Even at a high value, most teams need streamlined ways to receive and use this kind of information. 

You can choose to use many independent data sources, like clinicaltrials.gov, but combining many data sources in one tool is a force multiplier for you and your team. It's easier to spot trends, it means fewer places to look for information, fewer subscriptions to manage, less moving of data and lower costs. 

Trying to stay on top of too many data sources is the most common reason most competitive intelligence practices fail. In our experience, marketing and competitive intelligence initiatives often tend to be implemented reactively, rapidly become unmanageable, rarely deliver meaningful insights, and ultimately end because of the lack of meaningful results delivered at the end of a budget cycle. 

That is, until the next surprise market event, merger or acquisition has executives calling for more intelligence and better insights. And then the cycle begins again.

Knowledge360 pulls from too many data sources to list including: FACTSET, Crunchbase, SEC Filings (EDGAR Database), Job Boards (Indeed), Company Reviews (Glassdoor), Live stock ticker feeds, Food and Drug Administration Adverse Event Reporting System (FAERS), National Institutes of Health (clinicaltrails.gov), U.S. Patent and Trademark Office, and more.

Use our Ultimate Guide to Competitive Intelligence Research and Data Sources to learn more about our comprehensive data streams and how they will empower your team to conduct competitive benchmarking and analysis, in addition to downloading a pre-built competitive analysis template.