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The Cipher Competitive Strategy Blog

Supporting Sales Enablement with Knowledge360®

What is a sales enablement strategy?  Sales enablement refers to all of the technology, processes, and content that Read More

5 Stages of CI Maturity: Competitive Intelligence Production and Dissemination [Stage 5]

In this the final stage of our series: The Five Stages of CI Maturity we will talk about how to best produce and present your CI ... Read More

Life Sciences Insights: Will More Data Yield the “Right” Insights?

A shift in the Life Sciences industry raises questions about data privacy Pharma companies are collecting genetic data to refine their clinical strategies Insurers are ... Read More

5 Stages of CI Maturity: Information Analysis [Stage 4]

In Stage 4 of the 5 Stages of CI Maturity, we will talk about the information analysis process as the backbone and pivot point ... Read More

Life Sciences Insights: CI State of Play

CI remains a function that is valued by Life Sciences companies Top tier companies have an average of team size of 11 professionals CI primarily sits under Marketing and ... Read More

How to Ride Out Changes in Your Market

Taking a closer look at Harley-Davidson and a marketplace being re-shaped by a new generation of consumers. For this month’s blog, I thought I would use an example outside of Life ... Read More

Starting a Quarterback On Your Intelligence Team

One of the best practices around intelligence collection at conferences, conventions, and trade shows includes the role of a “quarterback.” In practice, the tactical team is headed by a ... Read More

5 Stages of CI Maturity: Organizing Competitive Intelligence Data [Stage 3]

In Stage 3 of the 5 Stages of CI Maturity we will talk about the data organization process and what will make the difference ... Read More

5 Stages of CI Maturity: Competitive Intelligence Information Gathering [Stage 2]

Competitive Intelligence efforts require organization and a clear process to ensure useful and accurate results. In our 5 stages of CI series we will be expanding on each stage of a CI workflow to ... Read More

Smarter, Faster Decisions With Intelligence Software

Acknowledged by SCIP as a best-in-class CI solution, Knowledge360® makes it easy to aggregate and visualize information so you spend less time searching and more time making strategic decisions.

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