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A recent (2008) survey of
over 260 Chemical and
Plastic companies indicated
that only 26% had fully
effective strategic
marketing programs. The rest
were identified as
“Strategic Strugglers”. *
The specialty chemical segment is constantly examining new ways to
increase the value of their
products and services.
We understand
the many challenges
in this segment:
·
Market demand analysis and global positioning
·
Product innovation
·
Customer service innovation
·
Competitive manufacturing costs
·
Optimum asset utilization
·
Regulatory environment
Cipher has the talent and skills to provide the information and
analysis to assist in
making decisions in all of
these areas including
comprehensive industry
experience.
Cipher’s global network of experts in North and South America,
Western Europe, Central and
Eastern Europe, Africa and
the Middle East, and
Asia-Pacific facilitate the
timely completion of our
client’s information and
analysis requirements.
Typical projects:
·
Assessment of competitive products and customer service
·
Global status of specific regulatory issues
·
Assessment of markets for specific products
·
Competitive manufacturing cost economics
·
Assessment of competitive R&D activities
·
Value chain analysis for specific products
·
Market opportunities for select new products
*GEMS Europe (Zug, Switzerland)
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