Cipher delivers impartial
and actionable feedback
directly from interviews
with key account personnel.
This gives you a detailed
understanding of their key
purchase criteria, your
ranking relative to other
suppliers on each item and a
detailed analysis of their
unmet needs and purchasing
expectations. Acquiring this
strategic intelligence about each
of your key accounts enables
you to develop focused
strategies for existing and
potential customers based on
actual market needs and
perceptions.
