Cipher's News Aggregator Benchmarking Study

EXECUTIVE SUMMARY

Introduction

Every day, competitive intelligence and information professionals rely on a wide range of digital content publishers and technology providers to monitor and extract information in their respective industry sector. For most of these professionals, however, the electronic news publishing industry remains a difficult and often confusing environment. Which vendors provide the greatest value, and by what standard?

Over the past 12 years, as a leading integrator of competitive intelligence software, Cipher Systems has developed an extensive knowledge of the leading segments of the digital content marketplace, including:

• Electronic Publishers and News Aggregators

• Multi-Client Study Providers

• Search Engines and Extraction Technology Companies

   

  Report Objectives

  Cipher is leveraging its knowledge and experience of the electronic publishing marketplace by compiling a comprehensive market assessment and user survey of the leading Fee-Based News Aggregators. Our report includes a peer survey of end users of fee-based news aggregator services, as well as detailed profiles of each of the leading news aggregators.

   

  In the end, the main objective of this report is to help competitive intelligence professionals answer the following questions:

  1. Who are the leading electronic news aggregators and what are their respective corporate affiliations?

  2. What specific content is offered by each of the leading news aggregators and what degree of content overlap currently exists among the leading providers’ Portfolio?

  3. What do other subscribers currently think of the performance of their respective news providers?

   4. What is their level of satisfaction?

  5. What are the most common sources of complaints identified by current users, and how can other users benefit from their feedback?

   

  Benchmarking Report Methodology

  In selecting the companies profiled in this report, Cipher applied the following definition to the denomination of “Fee-Based News Aggregators”:

   

  “Companies that offer for a fee, general news content that is business-related and electronically-delivered.”

   

  Each firm had to meet the following criteria in order to be featured in our study:

• Provide general news aggregation services for a subscription fee

• Provide services that are typically utilized by businesses, not individual consumers

• Be an established player in the field

Download the full benchmarking report.

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