This model is very similar
to the Hofer Schendel model
and was developed by the
consulting firm Arthur D
Little Inc in the late
1970’s. Arthur D. Little,
from Cambridge
Massachusetts, is one of the
world's premier consulting
firms, with offices and
laboratories in more than 30
countries around the world.
Founded in 1886, the company
and its people have
continually set the standard
for excellence in management
consulting, technology and
innovation, and environment
and risk consulting.
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