The Porter matrix has been constructed by Strategic Feasibilities and StratLab, to provide a matrix approach to assist in the consolidation and illustration of Michael Porter’s ideas and frameworks. Whilst Porter did not publish in this format, this matrix places Porter’s strategic approach comparably with the historically famous matrixes. He can be described as one of the world’s most influential thinkers on business strategy.
Michael Porter has published three books, which have had an important influence on business thinking over the last twenty years – specifically his first two books Competitive Advantage and Competitive Strategy have had a major influence on business thinking.